Google has felt like a product in decline for a long time. Kagi offers a new, better vision for search, but the only way it works is if you’re willing to pay.
https://www.theverge.com/web/631636/kagi-review-best-search-engine
I’ve been a happy paying Kagi user for quite some time now. It’s my default on desktop and I leverage the iOS app to route my searched that way, too. I’m a big fan of customizing my results and pinning certain sites I know I want to hit.
And the no ads is just the cherry on top.