There was clearly a point of maximum value of that strategy, and it probably culminated with 2019’s Endgame. Which should have been the logical conclusion of it all – the cherry on top as one of the highest grossing movies of all time as a result.
Couldn’t agree with this more. Have discussed recently with friends and family how that should have just ended the saga. An insane run by everyone involved.
A fresh start with new characters — or moving into F4/X-Men territory — could have kickstarted the cycle again. Shame we won’t quite ever know.