But I think the bigger problem is that Google no longer feels complete. I used to be able to weed out the junk by writing more specific queries. Now, such queries—as well as searches for phrases that I know exist on the Web—commonly turn up nothing.

https://mjtsai.com/blog/2023/01/25/chatgpt-vs-google/

SEOs caught on to the “more specific queries” game by calling those long-tail searches. Now, Google is content spam on top of content spam underneath loads of ads and Google SERP features.

What Neeva is doing with AI has been great for me. And, as always, Matt provides the best rundown of how it works: